“There was a lot of pivoting,” says Mike Roosevelt, owner and Chief Science Officer of The Alementary Brewing Co. We spoke to craft brewers around the country about how they changed their business models throughout the pandemic.and which of those changes you can expect to see remain in play when you finally get back to visiting your favorite breweries. According to the Brewers Association, independent breweries saw their numbers decline at least seven-to-eight percent in 2020. When the pandemic hit, craft breweries, like many other businesses, were faced with furloughing staff, shuttering their doors, and thinking of innovative ways to get their products out to the masses without being able to invite them indoors to drink or to do sample flights.
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